Youth Development Project

Farsley Youth Development Project commissioned Sally to create a new brand identity and promotional campaign aimed at young people.

Using the brief criteria and market research that looked to understand the needs of the audience, the concept ‘belongs to you’ was formed as the foundation for all promotional materials – the business plan booklet, flyers, posters, website, and events.

Established relationships with external suppliers ensured all marketing materials were finished to a high-standard as well as cost effective and within budget. As a direct result of this work, the project grew quickly and won customer service awards for its contribution to the local youth community.