Using analytical platforms including Google Analytics, Sally managed the Google Adwords campaigns for start up and business support hub QU2 Leeds. With the objective to increase income from Virtual Office services, QU2 required several paid search campaigns within a set time and budget.
The Virtual Office campaign used thorough keyword research and was monitored throughout using on-page analytics and goal destinations. To ensure the campaigns remained effective, recommendations were communicated to the sponsor and stakeholders to make further improvements.
“Sally was very helpful to us in updating and maintaining QU2’s PPC activity.”
Katie Rigarlsford, QU2 & Coworking Operations Manager
Overall, QU2 Leeds received an increase in Virtual Office sales, enquirers and leads, and an advert click-through rate (CTR) of 3%.